The vision of the programme is becoming a study programme that is adaptive to change and has a

commitment to developing business administration science that is recognised at the international

level by 2024. The programme missions focus on managing quality learning and education in the

field of business administration (source), including:

1. Carrying out learning and education in the field of business administration that is of high quality and competitive locally, nationally and internationally, that can meet the needs of the user community of business administration graduates.
2. Carrying out research in the field of business administration that can contribute to solving problems in the life of society, nation and state, as well as contributing to the development of business administration science.
3. Carrying out community service to support learning and progress in science and technology for the academic community, government, industry and society.
4. Developing education management by applying quality assurance principles based on credibility, transparency, accountability, responsibility and fairness.
5. Carrying out management of study programmes that implement the Tri Dharma of higher education in a professional and accountable manner by applying quality assurance principles.
6. Establishing strategic collaborative relationships with society, government, business and industry, educational institutions and other universities, both domestically and abroad, on an ongoing basis, by applying the principles of equality, partnership, and mutual trust

The Programme Educational Objectives (PEOs) are to produce graduates who can strategically manage business functions, evaluate policy, and innovate entrepreneurially using critical thinking and decision-making skills. Furthermore, the PEOs aim to equip graduates with the ability to collaborate effectively in research and teamwork, applying principles of equality and mutual trust to solve problems and advance business science.